Clever Examples Of Digital Marketing You Can Learn From

• The use of digital platforms to promote goods and services and contact consumers is referred to as "digital marketing." Utilizing websites, mobile devices, social media, search engines, and other channels are all part of this sort of marketing. One of the biggest challenges digital marketers face is how to set themselves apart in a world that is oversaturated with digital marketing ads. Digital marketing comes with various challenges, including implicit bias. With the development of the internet in the 1990s, digital marketing gained popularity.

CLEVER EXAMPLES OF DIGITAL MARKETING ARE:

• SOCIAL MEDIA PLATFORMS:-

Social media sites like Instagram, Facebook, Tik Tok, LinkedIn, and Snapchat are widely in use by consumers nowadays. This is why it's key for brands to be active on various social media platforms.Consumers usually have 8 social media accounts and an average

adult utilizes social media for a minimum of 2 hours and 30 minutes and giving businesses almost 2.5 hours to engage with customers and convert them.

The power of social media marketing comes from the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data. Because social media today is so ubiquitous, marketing techniques using these platforms are extremely important for businesses.

• WEBSITE:-

Digital marketing's growing importance is mainly due to the increased interaction it promotes, which allows you to interact with both present and potential customers to address their concerns and answer their queries. Additionally, you may communicate with a larger audience, expanding your options beyond just sales.The very first interaction your potential customer will make with you would be online via your website . Also we cannot neglect the fact that Jio did made a huge impact in increasing internet users in India by 600% or infact more than that.

• Images and Video Content:-

The act of indirectly promoting a product or brand through the creation of interestng online content, such as images, gigs, and social media posts, is known as image content marketing. Creating, producing, and sharing video content that gives your audience useful info to create interest in the goods or services your firm offers is known as video content marketing.Visuals are processed by the brain 60,000 times faster than text.

•   Blogs Posts and ebooks:- 

Blog Marketing is a content marketing strategy.   

The marketing strategy involves the use of 

blogs to connect to prospective customers directly and personally in order to build brand 

loyalty. 

This kind of marketing builds an online community around a blog using viral marketing techniques.

Many alternative titles are used for an online publication when utilized as a content marketing eBook, despite the fact that eBook is currently the most popular name for an online publication or digital edition. 

Just a few examples are LookBook,Flipbook,epaper and Turn Page Publication.

 

• Reviews and Customer Testimonials:-

A review is when someone communicates their opinion, whether it's positive or negative, as compared to a testimonial, which is a personal recommendation of a good or service. Testimonials from positive reviews can be used as social evidence. The purpose of a testimonial is to build credibility for a brand and foster trust in a brand. Testimonials are an excellent way to address clients’ concerns and build confidence in your product or service. As a result, testimonials can significantly increase the possibility of a purchase and alleviate aversion to purchasing more expensive items or services. If prospects see other people getting a good deal out of your business, they are way more likely to choose your brand over others

• Branded Logos, Images, or Icons:-

Why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience.

Marketing icons are images, symbols, or designs that help customers visualise a brand. They could be characters, slogans, logos, or any other feature that aids in brand or business recall. They are important because they facilitate the development of an emotional bond between the consumer and the brand or product

•   Search Engine Optimization (SEO):-

  When people think of the various forms of digital marketing, search engine optimization (SEO) is probably the first thing that comes to mind. Moreover, if your company has a website (which it probably does), SEO should be a key componen-t of any digital marketing plan. Online businesses basically live at the mercy of Google, Bing, Yahoo, and other search engines.

If you are executing SEO effectively, you will drive a significant amount of highly targeted organic traffic to your website. 

But don't think that this simply applies to internet businesses; by giving local SEO priority, even local firms can raise their online visibility. 

In order for a website to rank among the top results on a search engine results page, it must have its content optimized (SERP).

• Email Marketing:-

Email marketing is a different kind of engagement since you connect with customers within their own mailboxes.

Despite being one of the more traditional forms of digital marketing, email marketing is still quite effective. 

It's a great strategy to boost customer loyalty and upsell to current clients. 

The most recent email statistics study (2018-2022) from the Radicati market research organisation indicates that businesses continue to send and receive more emails on average every day.